True North was built on a simple belief: insurance decisions should be understood before they are made.
I founded True North because clients deserve more than a sales presentation. They deserve honest conversations, clear explanations, and recommendations based on what is right for them.
My role is to simplify complex decisions and help clients move forward with confidence. Our team's role is to make sure each step is handled carefully and professionally.
You will work directly with me on the decisions that matter most. Behind the scenes, experienced support helps coordinate applications, underwriting, policy delivery, and ongoing service.
The result is a personal relationship supported by a professional process.
Paul Simmons provides independent insurance and risk management guidance, drawing on experience across client service, operations, underwriting, case analysis, competitive intelligence, and insurtech leadership.
Paul began providing insurance guidance in 2009. His career has since included roles with Prudential Financial, M Financial Group member firm Chernoff Diamond, New York Life's Life Competitive Intelligence Team, and White Swan, where he serves as Chief Insurance Officer.
That range of experience shapes the way Paul works today: start with the client's goals, explain the options clearly, account for underwriting and implementation realities, and recommend only what makes sense.
“I believe insurance should be understood before it is purchased. My job is to help clients see their options clearly, weigh the tradeoffs, and make a decision they can feel confident about.”
— Paul Simmons, Founder & PrincipalTrue North works with families, business owners, and financial professionals who value independent guidance, direct communication, and a long-term relationship.
Tell us what you're trying to protect, and we'll help you understand the next step.
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