Our mission
Our mission is to empower our clients with the knowledge and insights necessary to make informed decisions. We navigate the complexities of insurance with you, offering clarity and solutions that align with your unique needs and aspirations. True North Insurance Group is more than a provider; we are your steadfast partner in navigating life’s uncertainties.
Our vision
Welcome to True North Insurance Group, where guiding you towards the optimal insurance solutions is not just our profession—it’s our passion.
At True North Insurance Group, we are committed to transcending traditional insurance services. Our ethos is anchored in delivering best-interest based recommendations, ensuring that our clients receive personalized, transparent, and effective guidance. We specialize in life insurance, long term care, and individual disability insurance, meticulously tailoring our advice to safeguard your future, and secure your peace of mind.
Our Founder
Paul Simmons is an esteemed professional in the insurance sector, whose career began in 2007. His early start as a health and life agent paved the way for a series of notable achievements, culminating in a prestigious position within the President's Club at Prudential Financial, thanks to his exceptional performance as a top-tier agent. In pursuit of a deeper understanding of insurance operations, Paul transitioned to case analysis and underwriting in 2011, aligning with the M Financial group and Chernoff Diamond. This move broadened his expertise and provided a solid foundation for his subsequent role at New York Life, where he played a crucial role on the Life Competitive Intelligence Team starting in 2014, steering agents & through the complexities of the industry's competitive landscape.
On founding True North…
My goal is to illuminate the path towards financial security and well-being for our clients through best-interest based advice, tailored insurance solutions, and an unwavering commitment to integrity, transparency, and expertise. At True North Insurance Group, we pledge to guide you to your insurance true north, ensuring your journey towards safeguarding your future is navigated with trust, respect, and unparalleled professionalism.
Embracing innovation in 2022, Paul took on a significant challenge as the Chief Insurance Officer at White Swan, a pioneering startup with the noble vision of making permanent life insurance widely available. In this role, Paul leverages his comprehensive knowledge and strategic insight to transform the insurance field, ensuring that individuals from diverse backgrounds have access to the financial stability and protection that life insurance provides. His career is characterized by a relentless pursuit of excellence and an unwavering dedication to fostering accessibility in the insurance market.